The danish general election is only 24 hours away - but even before the end result, one of the major top politicians has already won the first round, the Text Message-election. In just 3 weeks more than 500 people has signed up to ZYB Shouts! from Naser Khader, leader of newly formed Ny Alliance, in order to get a closer insight and more personal look behind the scenes at one of the most followed and anticipated campaigns. During his tour around the country and through endless public debates, Mr. Khader has demonstrated a steady stream of quick “live” updates and pure team spirit to his supporters, who in return has posted several notes on his ZYB profile.

“I chose to use microblogging in order to get a more personal contact with my hardcore supporters - communication is of extreme importance throughout a general election like this and I’m convinced this initiative has proven to be a smart move during my campaign. I hope everybody has been as thrilled as I have been for all the Shouts! I’ve been sending out” explains Naser Khader before going into the final 24 hours.

Using text-messaging during an election has also been used with great success by Barack Obama, Hillary Clinton and John Edwards during the U.S. presidential election and compared with their number of supporters, Naser Khader can be more than proud of his efforts.